Tonight’s Isotonix Champion Blend Plus launch party was such an incredible success! What an amazing way to introduce this amazing product to the world! Carmelo worked closely with our team to develop this incredible supplement which helps you perform at your best. We’re changing the game – and changing the way you take vitamins!

With Carmelo on the team I know we are destined for a championship – because we already have one amazing asset on this team that no one else has – our people power. We are built on product and powered by people, and for us this is much more than a slogan. It’s at the core of what we do, and who we are – and with the addition of Carmelo our people power just got a boost of star power!

Tonight’s party drew a huge crowd of celebrities and athletes – including Tommy Hilfiger, Irv Gotti, Scottie and Larsa Pippen, Caroline Manzo, Maxwell, and of course La La Anthony was on hand to support her man at the launch of Champion Blend Plus. There were even a host of Carmelo’s Kicks teammates here tonight – with Jason Kidd, Amar’e Stoudemire, Marcus Camby, Baron Davis, Kurt Thomas, J.R. Smith in the house.

Building brand awareness is critical for any business, and with the incredible turnout from tonight’s launch party I have every confidence that we are off to an incredible start with Carmelo Anthony and Champion Blend Plus.