Brand Building 101: Leveraging Our Lumière de Vie Hommes Launch Event

This past weekend we hosted a star-studded event on Utopia IV in NYC to celebrate the launch of Lumière de Vie Hommes with some of the biggest movers and shakers in industries such as beauty, fashion, entertainment, and marketing. This event was a celebration with friends and a great networking opportunity, but it was also a crucial branding building experience which helped share Lumière de Vie Hommes with new people. The buzz around LDV Hommes has been sensational, and this event has taken it all to the next level – and that means UnFranchise Owners need to follow up by sharing some of the powerful content at your fingertips!

During the event we posted some great images and videos – which you can find below. I suggest you share some of these promotional videos from YouTube to post on social media and introduce Lumière de Vie Hommes to your customers. We have a world-class multimedia team, and the content they create can have a dynamic impact on the growth of your UnFranchise – especially when you’re sharing content about a hot product line like Lumière de Vie Hommes! Be sure to use the videos and pictures below to help build the brand and create a buzz about these great new products. Building brand awareness helps create more business for the field and that means new customers for you – so do your part by sharing some of the content below!

I’ve always been a huge believer in the idea that to really sell products one must believe in them and appreciate their quality – so become a product of the product and make Lumière de Vie Hommes part of your skincare routine. You’ll soon discover just how amazing this product line is, and the authentic experiences and testimonials you share are every bit as important to the brand building cycle as leveraging key industry influencers like we did this past weekend. Now it’s up to YOU to make the next step a reality by sharing this content and helping it go viral! These products also make great stocking stuffers for the holidays coming up, which serves as another great way to connect people to these amazing products:



Lumière de Vie® Hommes Cleansing Gel

A cleansing gel that effectively eliminates dirt and excess oil for clean, shave-ready skin. Designed for the modern man, the creamy lather gently cleanses and preps the skin for a comfortable shave, while cucumber extract awakens the senses. Refresh and invigorate skin with Lumière de Vie Hommes Cleansing Gel.


  • Cleanses skin and eliminates dirt and excess oil
  • Preps skin for a comfortable shave
  • Cucumber extract invigorates the senses



Lumière de Vie® Hommes Hydrating Aloe Cream

An ultra-light, hydrating cream that smooths even the toughest skin. Formulated to deeply moisturize and help maintain elasticity, the aloe-packed cream reduces the appearance of redness caused by shaving, while hyaluronic acid improves dry skin. Sooth and condition skin with Lumière de Vie Hommes Hydrating Aloe Cream.


  • Draws and seals in moisture for daily hydrating
  • Soothes irritated skin post-shave
  • Normalizes the skin for a comfortable feel
  • Improves elasticity and smoothness for younger-looking skin     



Lumière de Vie® Hommes Conditioning Beard Elixir

A lightweight oil that conditions and smooths facial hair for a softer, more manageable beard. The nourishing blend of fruit and nut oils work to tame coarse beard hairs and prevent breakage for a healthy, silky-looking beard that starts at the root. Tame and condition facial hair with Lumière de Vie Hommes Conditioning Beard Elixir.


  • Smooths the beard for a polished appearance
  • Enhances manageability when styling the beard
  • Helps prevent hair breakage
  • Improves shine and gives beard a silky texture
  • Suitable for all skin types


Your customers can join the fun by ordering these products from you, and there’s even a helpful Lumière De Vie Hommes landing page on SHOP.COM designed specifically to help explain the benefits of these incredible new products. I suggest you tell your customers about that as well, because it’s another helpful resource. Informed customers make better purchases, and by providing everyone with more info about this dynamic product line you’ll help your customers make well-informed decisions.


Be sure to also visit the Lumière De Vie Hommes Instagram page, where you’ll find more excellent content – PLUS you’ll have the opportunity to enter the Protect Your Poker Face Giveaway which ends on October 17that 8pm EDT. This is your chance to win an exclusive Lumière de Vie Hommes poker set along with our full line of LDV Hommes skincare products to #protectyourpokerface.

Another key aspect about this product line which UFOs should understand is the fact that men’s skincare is often an overlooked area of spending in terms of fueling your Shopping Annuity, but now that you own a piece of one of the hottest men’s skincare lines in the world – you need to understand this represents another great way to hit 500BV and become a Shopping Annuity Master Member (SAMM). In general, the men’s skincare industry is less saturated which means we all have an excellent retail opportunity to create ongoing customers with Lumière de Vie Hommes, not to mention using it ourselves will help us build BV!

Our #ProtectYourPokerFace Lumière de Vie Hommes launch celebration was an excellent branding opportunity, but it’s really up to UnFranchise Owners to help make this all go viral. Be a leader and help spread the word to your team, GoNows, and customers by utilizing email and your social media following by posting about this event and capitalizing on all the buzz surrounding it! That is working smarter rather than harder. Our business is built on product and powered by people, so become a product of the product by trying Lumière de Vie Hommes today – Order now!

Keep Growing!

-JR Ridinger



We generated a tremendous volume of pictures and videos from the event which capture the excitement and also serve as excellent branding tools to help you share LDV Hommes with new customers:


Lumière de Vie® Hommes – Skincare for Every Man

Lumière de Vie® Hommes Premiere Launch Event (Promo #1)

Lumière de Vie® Hommes – Premiere Launch Event (Promo #2)

Lumière de Vie® Hommes – Premiere Launch Event (Promo #3)

Photos from the Lumière de Vie Hommes #ProtectYourPokerFace Launch Party:


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