December 31st, 2019
2019: Year in Review
Looking back at 2019, I can’t help but be impressed by the individual achievements of our UnFranchise Family and the strides we’ve taken together as a company. Each year we continue to evolve with new products that are market-driven, in-demand, and ultimately provide UnFranchise Owners with powerful new avenues of business growth. All while connecting people with life-changing products made from the best ingredients in the world.
Our achievements as a company have been amazing this year, being recognized as the second largest privately-owned company in the Triad, while also earning our 14th Fast 50 Award from the Triad Business Journal. Not only are we one of the largest and fastest-growing companies in North Carolina, but we’re also one of the most consistent. Another exciting accolade we received this year came from Newsweek and Statista, who ranked us the 11th best online shop for 2020. With all the things we’ve done in 2019, I can’t wait to see what 2020 holds for us!
In terms of marketing and media exposure, our collaboration and massive promotion with DJ Khaled was another key highlight for us this year which not only introduced our brands and business to new people, but also proved the power of cross-promotional collaborations that blend star power with our world-class product lines. Our promotion with Tidal this year is another exciting example of the different ways we’re leveraging diverse markets to ultimately help maximize the exposure and growth potential for our company. Our album release party with Fat Joe was yet another massive branding opportunity for the business and a tremendous celebration with powerful media influencers.
As impressive as our overall accomplishments have been as a company, I’m even more impressed at what individual UnFranchise Owners have done to establish a lasting legacy of success. I’ve been really impressed with all the updates and messages I’ve received from UnFranchise Owners around the world who’ve applied what they learned to help get their chickens out of the coop and start flying in the v-formation like geese! Starting your own geese procession should be something everyone strives to achieve in the coming year – and we have the perfect plan to help you do exactly that.
Now that we have business opening up in China via our partnership with Tmall Global, 2020 stands to be a landmark year for our company, as well as the success of UnFranchise Owners. It’s all about leveraging collective buying power, and the influx of new Chinese customers should help provide a new wave of BV for UnFranchise Owners. The future is very bright as we continue to strengthen our international presence and help new people discover the power of the UnFranchise and Shopping Annuity!
2019 was a huge year for us – and I anticipate 2020 will be an even more momentous year for UnFranchise Owners. Our business is constantly evolving and improving, and we are poised for greatness in the coming year. Success is a team sport, and I personally cannot wait to see my team at the 2020 Market America World Conference in Miami. Being there with us is the only shortcut to success because it provides you with months of training in just a few days. It serves as the springboard which will propel you to new UnFranchise levels in 2020 – so make plans to be there with your team! It’s the best way to ensure that we continue the momentum we’ve established here in 2019!!! Happy New Year!!