November 20th, 2018

Amazon: Too Big to Fail? Think Again

I’m sure that many of you have seen the recent news where Amazon founder and CEO Jeff Bezos shared some controversial remarks where he expressed the notion that one day, even Amazon could wind up bankrupt. In this ominously titled article: Jeff Bezos Says Amazon Will Fail, what might cause the eventual downfall of retail giant Amazon is never stated outright – however Bezos mentions clues that may help solve the puzzle. He indicates that larger companies don’t usually last 100+ years – they typically last for around 30 years before something changes which makes them either irrelevant or struggle to keep up.

Adapting to ever-changing markets can be a struggle for companies – just ask former retail juggernaut Sears – but to hear Bezos hypothesize about the eventual demise of his company was interesting nonetheless. He states that even Amazon isn’t too big to fail – and their downfall will be inevitable. This is just another reason I’m thankful we have the UnFranchise and the Shopping Annuity.

Too big to fail really doesn’t apply to our business model because the larger we get and the more people who join the Shopping Annuity revolution, the more consumer power we can all wield together! Rather than weaken over time, I foresee the Shopping Annuity strengthening and building more momentum to a point where it becomes the norm! CLICK HERE to read this interesting piece about Amazon’s eventual downfall. It’s a great reminder why the Shopping Annuity is the solution we all need!

Keep Growing!
-JR Ridinger

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