May 15th, 2019
Trial Size Marketing with Phil Guido
The Mideast Regional Convention was yet another excellent learning opportunity for UnFranchise Owners, and one of my favorite presentations was done by Phil Guido. I love Phil’s philosophy and call him the Engineer (even though he’s technically a pharmacist) because of his detailed and analytical approach to the business.
Phil’s presentation at the Mideast regional was an excellent complement to mine, and goes into detail explaining why the methods I use, (the evaluation approach and trial size marketing) lead to people and imprint people who lead to other people.
Phil provides the logic behind it all, historical proof of concept and examples that reinforce everything. I suggest everyone take a moment to listen and learn from Phil Guido, as he’s one of the sharpest entrepreneurs I know.