August 11th, 2017

MAIC2017: Do You Believe?

It’s amazing to think we began our journey 25 years ago. Our vision was so ahead of its time it took nearly a quarter of a century for the technology to catch up. Many people would have given up long before we tasted success, but we held true to our dreams and never faltered or strayed from our path. We had a core belief in the value and virtue of what we were trying to accomplish.

We began with an idea, but it was an idea whose time had come. But it took much more an idea – it took belief, commitment and perseverance to get where we are today. We’ve created hundreds of millionaires around the world and all of them attained that level of success because they believed.

When we first started out technology and the retail landscape were vastly different. Ecommerce didn’t even exist.  To be honest, the 90s had some pretty archaic marketing plans that were derived from the 50s. Their main problem was they weren’t realistic for the average person. I realized there needed to be an entrepreneurial opportunity at the grassroots level built on residual income, and tailored for the then blossoming digital age. Considering there’s a good chance you’re reading this on a smartphone I’d say the digital age has more than arrived.

Originally, I observed a lot of inherent problems with the industry in general, and set out to address the issues head-on. I asked the types of questions no one would ask:

  • Why do there have to be levels?
  • Why can’t it just be free flowing?
  • Why can’t dilution be eliminated?
  • Why does there have to be a structure based on horizontal growth?
  • Why does volume have to cut off and reset?
  • Why can’t volume cycle weekly?
  • Why can’t companies track ecommerce activities of their customers?

At the time there were no answers for these questions, so I invented them – and the solutions to those problems gave birth to Market America. No one cared enough to do it- so I invented the binary system and the MPCP. I made it happen because deep down I believed in it and I knew it could change the world if others just believed like me.

So many other companies failed and imploded – over 300 of them in fact – because they were built on sand, not on solid bedrock. Our bedrock was built on the hopes, dreams, and belief of the original pioneers of this business. We wouldn’t have reached our level of success today without their belief.

If you’re new to the business – you couldn’t have started at a better time. Compared to when we first began 25 years ago, you have so many more tools and resources available than the pioneers of this business had available to them. Today we have hundreds of world class products, but to this day our number one product has always been belief. By believing in this company and believing in yourself you’re already well ahead of the game. You just have to follow through.

In the beginning I had nothing but an idea, but it was an idea whose time had come. This idea mixed and fused with belief and turned into the amazing business we all share today. Our why has never changed and it never will. For those who’ve been with us from the beginning, I thank you with all my heart for your belief. And for those UnFranchise Owners just starting out – welcome to the entrepreneurial journey of a lifetime.

We started this company with high school students and college kids – everyone was wet behind the ears but we all have belief. Don’t ever let someone tell you that age or income can hold you back. If you’re broke now, just remember that everyone in our company started from the ground up. They aren’t broke now because they believe!

Our flag is still flying high because our belief is always stronger than the challenges we face. For twenty five years it’s always been the same vision and an idea whose time has come. Somehow along the way my why became your why – and in the process magic happened. We grew stronger than ever before.

Now all the pieces are finally in place to make my original vision a reality for everyone. Our puzzle came together after 25 years. Each and every one of you are a vital piece of that puzzle. We are uberizing the Shopping Annuity and supercharging our vision – and you are part of something genuinely unique and special.

Remember that everything you see and experience at International Convention didn’t even exist 25 years ago. At that time it was just an idea – a dream. We made it a reality because we believed in your dreams, sometimes before you ever even realized you had them. The only question is, do you believe in mine?

Keep Growing!

-JR Ridinger


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One Response to MAIC2017: Do You Believe?

  1. Jacqueline Hughes says:

    Thanks so much to you, JR, Loren, and all the MA people who planned and presented such a wonderful 25th Convention. It was wonderful! Seeing your vision come to fruition is inspiring!


    Jacqueline Hughes

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