November 29th, 2012

Behind the Scenes at the Alicia Keys Album Release Party

Tuesday night’s release party for Alicia Keys new album Girl on Fire was an incredible, star-studded, electrifying celebration at The Box in NYC! Amber and Duane looked amazing, and were dressed to impress! As you can see in the pictures below, even industry legend Clive Davis made an appearance at this incredible bash.


Alicia’s husband Swizz Beatz is an amazing producer, and kept the party going as he MC’d the event along with DJ Cassidy. Alicia and Swizz are close friends of ours, and have been big supporters of the business – as they’ve been to MA Conventions and are founding members of, which is slated to launch in February.


Overall it was an amazing, festive night with family and friends that we won’t soon forget. Amber, Duane, and I had an amazing time there, and wished Loren could have joined us – but she was recovering from her successful angiogram the day before. I know Loren wanted to be there to share this great experience – after all she’s the godmother of Alicia and Swizz’s son Egypt – but obviously her health is the top priority right now.


Congratulations to our dear friend Alicia – you are a bright light and a pure spirit who we love with all our heart!

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