October 20th, 2010

Words of Insight and Wisdom as Applied to Entrepreneurism and Life

Alexander the Great’s final words of insight and wisdom as applied to entrepreneurism, the business, success and life.Alexander the Great was one of the most powerful, dynamic, controversial and influential figures in modern-day history. He left an impact on the world in many ways. He learned by living and doing. He was a visionary, a military genius, a motivator and persuader, a leader and an influencer of the greatest people and minds in the world. He was also an imperialist and conqueror. Although he is mostly remembered for his vast conquests, Alexander’s lasting legacy was not his reign, but the cultural diffusion his conquests engendered. He was largely responsible for the advancement and proliferation of civilization. To that extent, he changed the world. We have also set out to change the world…so maybe we can learn from him.

In Market America, as a UFO or as an entrepreneur, we are on a conquest for freedom and financial independence. There are no limits to how big our empire can be or how far our conquest can go. To a large extent, the business takes on the form of the container or vessel it is poured into (you). It becomes what you make it. But the goal of financial independence or wealth is in the reach of every entrepreneur and UFO because they have decided not to exchange time for money. Instead, they have chosen to venture out to make things happen and build their own economic ecosystem. However, unlike Alexander, our conquest is one of cooperation and helping others make it. We are creating our own sub economy through our collective buying power and a marketing plan that is based on succeeding by helping others succeed, while customers save money and get exactly what they want. The wisdom and insight in Alexander’s final words tie in so well with the business, success, and life. I will work harder every day to live by this creed. I hope you will too! Together we can make a difference!



“Ice melts when heated.” “Eyes melt when hated.”


Alexander, after conquering many kingdoms, was returning home. On the way, he fell ill and it took him to his death bed. With death staring in his face, Alexander realized how his conquests, his great army, his sharp sword and all his wealth were of no consequence. He now longed to reach home to see his mother’s face and bid her his last adieu. But, he had to accept the fact that his sinking health would not permit him to reach his distant homeland. So, the mighty conqueror lay prostrate and pale, helplessly waiting to breathe his last.


He called his generals and said, “I will depart from this world soon, I have three wishes, please carry them out without fail.” With tears flowing down their cheeks, the generals agreed to abide by their king’s last wishes. “My first desire is that,” said Alexander, “my physicians alone must carry my coffin.”


After a pause, he continued, “Secondly, I desire that when my coffin is being carried to the grave, the path leading to the graveyard be strewn with gold, silver and precious stones which I have collected in my treasury.” The king felt exhausted after saying this. He took a minute’s rest and continued. “My third and last wish is that both my hands be kept dangling out of my coffin.”


The people who had gathered there wondered at the king’s strange wishes. But no one dared bring the question to their lips. Alexander’s favorite general kissed his hands and pressed them to his heart. “O king, we assure you that your wishes will all be fulfilled. But tell us why do you make such strange wishes?”


At this Alexander took a deep breath and said: “I would like the world to know of the three lessons I have just learned. Lessons to learn from the last three wishes of King Alexander…


I want my physicians to carry my coffin because people should realize that no doctor can really cure anybody. They are powerless and cannot save a person from the clutches of death. So let not people take life for granted.


The second wish of strewing gold, silver and other riches on the way to the graveyard is to tell people that not even a fraction of gold will come with me. I spent all my life earning riches but cannot take anything with me. Let people realize that it is a sheer waste of time to chase wealth.


And about my third wish of having my hands dangling out of the coffin, I wish people to know that I came empty-handed into this world and empty-handed I go out of this world.”


With these words, the king closed his eyes. Soon he breathed his last. . . .


LESSONS TO BE LEARNED: Remember, your good health is in your own hands, look after it. Wealth is only meaningful if you can enjoy it while you are still alive and kicking. What you do for yourself dies with you but what you do for others, lives on. It is called “Legacy.”


Life is 10 percent what you make it and 90 percent how you take it!


~Keep growing JR

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