June 13th, 2019

UFO Marketing Rundown

Team I’d like to share with you an excellent tutorial for using and leveraging social media and social commerce. I suggest all leaders review and use it; however, it does not replace the evaluation technique and pattern or building relationships as we go and getting people to lead to people.  There is no way to execute the no-decision close and evaluation technique with trial runs into the ABC pattern online. Social media can be used to attract customers, brand yourself, and to build curiosity and credibility with potential possibilities that can be connected with to evaluate it and lead to people. 

However, you have to engage with them and meeting people to build relationships and do the ABC pattern. It is kind of like the job market. You can find potential people online and screen them; however, in the end you have to physically go to the interview and go into work and make it work.  You cannot get the job or do the job virtually online – it takes a physical presence, relationships, and teamwork. Attempting to replace the “pattern” and evaluation technique with a pure cyber building technique undermines the Goose procession and prevents it from working (as anyone who has tried it proves and knows). 

Social media and Facebook private pages are excellent for sharing information and experiences of those already on the team as well as face book live but does not replace the physical or new product building process or meetings in the homes. Social media simply amplifies or multiplies what already works in person. Promoting the Shopping Annuity or how to do the SAMM on line and how to do 300 IBV per quarter or accrual requirement with the 10 -20-30 IBV and show how it is done, testimonials, examples or templates. Feedback is “gold mining” and that is what needs to be paid attention to.

Keep Growing

JR

Socially Speaking, Shopping Annuity Hack & more! | UFO Rundown 4.19

Three Tips for Retailing on Social Media:

Show You Are A “Product Of The Product”

JR Ridinger always says that in order to retail products, you need to become a “product of the product.” This means that in order to sell products, you need to use the products. You should know the ins and outs of every product you use so when your client or potential customer asks you a question about the product, it becomes second nature.

One of the easy ways to show that you are a product of the product is through a social media post in which you feature the product you are selling. Customers tend to trust reviews and testimonials over company statements. For example, if you use TLS®, show a picture or video of you taking the product and explaining its benefits.

Post ideas:

  • Share your testimonials!
  • Share testimonials from the product detail page on UnFranchise.com.
  • Review the product on UnFranchise.com.

Run A Contest or Survey

People love to win. It’s just human nature. An effective way to give people that “winning” feeling is through a contest. Contests promote engagement and activity on your social media pages. It’s a fun and simple way to not only get customers involved, but spark interest in the products.

Market America recently ran a contest for a MAIC2019 ticket and the usual engagement and impression numbers for the Facebook page increased dramatically. Do a giveaway (no purchase necessary) or simply run a poll! Note: UnFranchise Owners are responsible for complying with all state and federal laws regarding sweepstakes and contests.

Post ideas:

  • “Do you take vitamins and if so, which ones do you take?”
  • “If you could travel anywhere in the world and money wasn’t a problem, where would you go?”
  • “What product or service do you offer? I always like knowing who I can refer business to when the opportunity arises.”

Talk To Your Customers And LISTEN To Their Feedback

It sounds so simple, but many business owners forget about their audience and customers. Both positive and negative feedback will happen. It’s the nature of the retail business. However, you can minimize it by responding to complaints/questions/concerns on a daily basis.

Use appropriate hashtags to condense your searches and find comments easier. Stay up-to-date on your feedback and your business will be better off in the long run.

Post ideas:

  • Most customers will be people you know – so be proactive and follow up with them.
  • When they have a positive experience, ask if they wouldn’t mind posting about it on their wall or your wall.
  • If they don’t want to post, ask if it would be alright for you to share their feedback anonymously.
  • Ask them to leave an official review of the product.

Shopping Annuity Hack

UnFranchise® Premier Travel

Take advantage of this members-only incentive. Include your team! Why not take your business on the road with exclusive deals just for you?

  • Millions of participating hotels.
  • Enjoy bigger savings.
  • Earn up to 11% IBV before you take your trip.

Are you going to MAIC2019? Get your hotel booked on UnFranchise Travel now, earn 11% IBV and have it count toward current Master UFO and SAMM requirements!

“Just booked a weekend in Stowe for Jordan’s lax tourney through UnFranchise Travel. Always go there first because they have special deals, up to 11% IBV and you get credit before you take your trip!! Our room was $521. Therefore, 11% on the $450 (room cost minus taxes and fees) for the weekend makes this an easy 49.5 IBV toward Master UFO and SAMM! And I saved $52 on this booking that I WAS GOING TO DO ANYWAY!”

Consumer Corner

Father’s Day SkinCare Gifts and The Modern Day Man—Set aside the typical Dad swag and treat Dad to a healthy skincare routine that will help him to look and feel his best.

Step 1: Cleanse

Lumière de Vie® Hommes Cleansing Gel is a cleansing gel that effectively eliminates dirt and excess oil for clean, shave-ready skin. Designed for the modern man, the creamy lather gently cleanses and preps the skin for a comfortable shave, while cucumber extract awakens the senses.

Lumière de Vie Hommes Cleansing Gel

Code: 16101

  • Cleanses skin and eliminates dirt and excess oil
  • Preps skin for a comfortable shave
  • Ideal to use as a shaving gel for smoother skin
  • Cucumber extract invigorates the senses

*** For an added bonus, cleanse with the Lumière de Vie Konjac Sponges to gently exfoliate skin for a more balanced, rejuvenated complexion.

Lumière de Vie Konjac Facial Sponge Set

Code: 12221

  • Easily and effectively removes makeup, dirt and oil
  • Refines pores for smoother-looking skin
  • Prepares skin for optimal absorption of skincare treatments
  • Use alone to gently exfoliate or with a facial cleanser
  • Ideal for all skin types

Step 2: Restore

After cleansing, apply two pumps of serum, covering the face and neck (avoiding the eye area). Use morning and evening after cleansing. A versatile formula that helps restore moisture and balance your complexion for a healthier skin tone. This lightweight serum penetrates deep, promoting elasticity and creating a smoother and more even appearance. Shield your skin from the effects of aging with Lumière de Vie® Hommes Restoring Serum.

Lumière de Vie Hommes Restoring Serum

Code: 16103

  • Supports skin elasticity, providing a more supple look to the skin
  • Brightens the skin for a more even-looking complexion
  • Moisturizes and balances for healthier-looking skin
  • Contains soothing properties for sensitive skin

Step 3: Moisturize

This is an ultra-light, hydrating cream that smooths even the toughest skin. Formulated to deeply moisturize and help maintain elasticity, the aloe-packed cream reduces the appearance of redness caused by shaving, while hyaluronic acid improves dry skin.

Lumière de Vie Hommes Hydrating Aloe Cream

Code: 16100

  • Draws and seals in moisture for daily hydration
  • Soothes irritated skin post-shave
  • Normalizes the skin for a comfortable feel
  • Improves elasticity and smoothness for younger-looking skin

And finally, our added bonus step for those with facial hair to tame and condition: 

Lumière de Vie Hommes Conditioning Beard Elixir. 

This lightweight oil that conditions and smooths facial hair for a softer, more manageable beard. The nourishing blend of fruit and nut oils work to tame coarse beard hairs and prevent breakage for a healthy, silky-looking beard that starts at the root.

Lumière de Vie Hommes Conditioning Beard Elixir

Code: 16102

  • Smooths the beard for a polished appearance
  • Enhances manageability when styling the beard
  • Helps prevent hair breakage
  • Improves shine and gives beard a silky texture
  • Suitable for all skin types

Brainspanking

Use the UnFranchise Blog for weekly team discussion topics.

The articles provide education, deeper dives into topics, shareable content, case studies & testimonials, time-sensitive information, ideas for business building and retailing and so much more!

Start your day with articles. Get caught up. Get inspired with new ideas. Get your head right.

  • Blog.UnFranchise.com
  • BeingJRRidinger.com
  • LorensWorld.com

GMTSS Round Up

EVENTS—YOU CAN’T AFFORD NOT TO GO. Every event is packed with vital information for running the business and the intangibles.

You can’t fully experience the:

  • Goosebumps, the unshakable belief and the incredible vision of our founder and CEO JR Ridinger
  • Happy tears of people who have made it
  • Lightbulb that goes off when you’re least expecting it
  • Strength you feel when Loren reminds you that you are worth it
  • Connections you make with other like-minded people
  • Glimpse into the future that Marc and Steve share when they unveil new technologies or the moment when it hits you that you can break glass ceilings if you are willing to do the work
  • Education and knowledge, you receive
  • Networking opportunities
  • Alliances and support system you will form

…Unless you are there.

Do your group a favor and help everyone to get to the events. We don’t ask “if” people are going, we ask “how they are getting there” because we know that selling tickets is critical to the success of everyone in the organization. The leaders in our group make grassroots efforts to call everybody on the team to help them get to the next event. Whether it’s your first event or 100th, you have to be there.

Events are continuing education (critical for professionals in all industries), they’re networking opportunities and recharge your batteries to build into the next event. We truly build from event to event, together for the success of every single person on the team. You simply cannot scale your business unless you leverage the GMTSS and major events.

The secret to selling tickets is understanding that it is not really about the sale of the ticket. It’s about getting people the training, the belief and the knowledge that they need to make their dreams come true. Give people opportunities to grow, through a ticket.

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