May 11th, 2018
The Real Opportunity Behind the Digital Revolution
Technology’s impact on the world has been like a tidal wave of change, forcing old institutions and businesses to rethink the way they operate. Years ago, I foresaw these changes and realized online shopping was the way of the future – and by tracking consumer behavior we’ve been able to connect people economically so we can wield our collective buying power together. But retail isn’t the only industry that’s been forever altered by the digital revolution. Many industries are undergoing changes, not to mention the fact there are ancillary effects which many people aren’t prepared for. Here are just a few key factors at work in this scenario:
- Brick and mortar stores are closing at a record pace as companies fail to adapt to the digital age and the dynamic market changes at hand. While this represents a great opportunity for online retailers to increase their market share – it still has one disturbing side effect for the economy. Lost jobs. People who had been building careers with brick and mortar retailers must learn to reinvent themselves to stay relevant in today’s job market – all because their previous employers failed to stay relevant themselves. This is one of the worse side effects of the modern age, but it also reinforces the basic need for entrepreneurism.
- Automation is stealing jobs. We’ve barely even scratched the surface when it comes to automation and robotic advancements, but people are already losing jobs to machines. Unfortunately, this is going to be an ongoing trend in the future as companies seek to cut costs and increase profits. Unfortunately, for most companies it’s not about the workforce, it’s about their bottom line. Robots don’t need health insurance, don’t get paid, and don’t show up late or get sick. It’s easy to see why that’s appealing for many industries. It’s estimated that robots will take between 400 and 800 million jobs by 2030. Are you prepared for that massive change to the job market? Entrepreneurism is only going to become more important in the future.
- The very concept of work is changing from the traditional 9-5 deal to something called the Gig Economy – where people are becoming more interested in building a career on their own terms with freelance work. Proof of this trend lies in the fact that 1099s are at an all-time high. Freelancing in the “Gig Economy” allows people to set their own hours and work at their own pace. There’s something very appealing about being your own boss, as all UnFranchise Owners understand. The digital age is very conducive for this type of work/life balance and has made this type of work commonplace. I expect this trend to continue into the future as the concept of “work” continues to evolve with the times. This puts companies like Market America in a tremendous position to provide the entrepreneurial opportunities that so many individuals are seeking in today’s economy.
By 2020 it’s estimated that 43% of the American workforce will be freelancers. With so many people turning to entrepreneurism, it’s no wonder why Market America is such an attractive option for those who want more to life than the daily 9-5 grind. We are uberizing the Shopping Annuity and forging the new economy of the future where consumers have the power. We’re able to connect people economically so everyone can wield our collective buying power together! This concept is changing the world by bringing consumers into the profit chain and helping them convert spending into earning. Now is the perfect time to be an UnFranchise Owner! Here are five factors why I feel the Shopping Annuity is destined to become the economy of the future:
- DIGITAL AGGREGATION: Information on shopping habits is collected and characterized to match people to product and product to people.
- COLLECTIVE BUYING POWER: The coming together of consumers to force prices down and increase the margin in the form of social currency, BV and IBV.
- REFERRAL TRACKING SYSTEM: A system that tracks and captures what each customer and UnFranchise Owner buys individually and collectively from each of our stores, brands and merchants.
- MPCP: The Management Performance Compensation Plan (MPCP) rewards each UnFranchise Owner with BV and/or IBV for the shopping and sales created individually and collectively and then pays commissions based on group business volume.
- SHARED OWNERSHIP: The Shopping Annuity has something that stores do not – loyal customers, a profitable business opportunity and a sharing economy that includes its customers in the profit.