November 18th, 2010
The Future of Business – One-to-One Marketing
Through its revolutionary vision and drive for performance, Market America has established One-to-One Marketing as the ultimate standard by which all other businesses are measured. This has allowed the company to reach new heights in customer care – giving consumers what they want, when they want it. Market America has created a business model that gives people the opportunity to change their own lives while helping others around the world change theirs. As a result, more than 180,000 people around the world are empowered with a business model that produces stable, ongoing income. One-to-One Marketing is at the very core of the UnFranchise® Business Development System. Each UnFranchise Owner, equipped with their own Web Portal – designed to survey, collect and analyze consumer information – operates a One-to-One Marketing business. This enables them to maintain a one-to-one relationship with a small portfolio of customers. These personal relationships combined with advanced Internet technology allows Market America to identify the products that customers want instead of developing products the company hopes will catch on in the marketplace.
As a product brokerage and Internet Marketing company, Market America then sources, develops and supplies these products to the consumer. The company, UnFranchise Owners and manufacturers are all interactive – working as a team to provide customers exactly what they want and need! With a philosophy that people hate to be sold, but they love to buy, Market America combines the power of the Internet (high-tech) with personal customer relationships (high-touch). These relationships foster building share of customer – providing a greater variety of products to a core group of customers, rather than single products to a vast number of individual customers. Virtually anything you could want or need, you can access through Market America’s Web Portal. Businesses have to change and adapt to new realities if they want to survive. Old paradigms no longer apply, especially in a world of technological advances and a selective marketplace that is demanding increased individual attention and product choice. By matching the customer to the product and the product to the customer, One-to-One Marketing and the UnFranchise Business Development System create an incredible dynamic destined to change traditional business practices. Retail stores will no longer be able to compete with Market America on the price, availability or distribution of the latest host products. Mass marketers will not be able to survive in an established One-to-One Marketing environment. The huge costs associated with mass marketing, advertising and inventorying will cease to exist. The era of mass production and mass advertising has run its course. Market America is the future and the pioneer of One-to-One Marketing – Built on Product. Powered by People.