November 3rd, 2011

Recognize the Opportunities Before You

Many times in our lives we are presented with incredible opportunities, but we rarely possess the vision to see these opportunities for what they truly are. Even if we recognize an opportunity, many of us lack the courage to act on it. To be sure, your ability to recognize and capitalize off of opportunities will play a large role in your overall success in life.


Take Decca Records, for example. In 1962, Decca had the opportunity to sign the biggest band in history – The Beatles. Decca lacked the vision to see the potential right in front of their eyes and ended up rejecting The Beetles, citing: “We don’t like their sound, and guitar music is on the way out.” Clearly, this was an epic mistake on Decca’s part.


But Decca is not alone – not by a longshot. Even people who are already sitting on a goldmine often fail to see the full potential of what they have within their grasp. A prime example of this is the unfortunate story of Ron Wayne. Ron was one of the original 3 founders of Apple (that’s right, there were three of them at one point) – along with tech legends Steve Jobs and Steve Wozniak. Ron was nearly twice as old as Jobs and Woz, and was concerned about the business acumen of his younger partners.


He feared that if their business ever failed he would ultimately be the one left holding the bag. He designed the first Apple logo, and wrote the manual for the Apple I, but quickly left the company for fear of failure. In all, he collected a little more than $2,000 for his role as one of Apple’s founders, a sum that would have skyrocketed well into the billions had he the vision to see the limitless potential of Apple.


The point is – you have to be a forward-thinking visionary to recognize the true potential in something. Your future success is largely determined by your ability to recognize and capitalize off of opportunities. Like The Beatles and Apple, I feel the Market America UnFranchise Business opportunity has the potential to change the world. But like any other life-altering opportunity, it takes vision to recognize it, and courage to follow through. Do you have what it takes?

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