July 20th, 2010

Is Social Media Going Mainstream?

Entrepreneurs and aspiring moguls I want to share this article with you in regards to social media. This is a great article that shows you where the world is headed and where Market America is positioned. We are riding the crest of the wave, what about you? Do you understand why we are pushing social media and that it is on target. I hope you send this out to the people who are not convinced, on board, or those who don’t get it. What social media is. Spread the word and target everyone who is important to your future and business to convention!

Is social media taking over the web? Just in the last year, the number of social media users has continued to climb at record speed and the audience demographics have widened. And marketers have noticed the trend.

For proof of social media’s steep rise, take a look at the number of statistics that surfaced in the last month.  These findings further support what most of us already believe:  Social media is only getting bigger.

75% of U.S. Households Use Social Networking

Nielson Company, in their report “Internet & Social Media Consumer Insights,” just released some impressive data on social networking activity in the U.S.  The company reported Internet users spent an average of 6 hours, 13 minutes on social networking sites, just in the month of May 2010. That number was just 3 hours, 31 minutes last year.

In addition, the research showed the average U.S. worker spends almost 5.5 hours a month visiting social network sites from the office.  Perhaps the efforts of many companies to ban social networks from the workplace might not be achieving the goal!

The data confirmed that Facebook is still the leading contender of social networking sites with a unique audience of 125.2 million visitors.  Twitter has a unique U.S. audience of 19.1 million visitors (May 2010).  This is a massive growth of more than 1,520% in the last two years!

Other interesting factoids from the Nielson study:

  • 75% of all active U.S. Internet households visited a social networking site in May 2010.  How does that compare globally? In April 2010, the global number was 74%—almost identical to the U.S. percentage.
  • 22% of the time spent online is attributed to social networking sites.
  • 20% of U.S. adults online publish or own a blog.
  • 55% have at least one or more social networking profiles.
  • 20% of those surveyed frequently provide advice about movies, 18% share their opinions about TV shows and 16% often advise others about music.

Three of the World’s Most Popular Brands Are Social Media–Related

Facebook, YouTube, and Wikipedia have made the list of top online brands, according to a recent Nielson report.

Out of the top online brands such as Google, Apple and Yahoo!, users spent the most time on Facebook per month than any of the other online brands.  That’s pretty impressive considering Google’s and Apple’s worldwide popularity!  To read the entire article log on to: www.socialmediaexaminer.com ~Keep Growing JR

Is Social Media Going Mainstream 2


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