February 7th, 2018

The Invisible Business: Amber Ridinger McLaughlin’s Powerful #MAWC2018 Speech

My daughter Amber has always been wise for her years, but watching her deliver a powerhouse speech at last week’s #MAW2018 really made me think about just how far she’s come as both a mother and entrepreneur. Amber is the type of person who can accomplish anything she puts her mind to, but what makes her different from others is the fact that she actually follows through and makes it happen. She did exactly that when creating award winning product lines like Lumière de Vie and DNA Miracles, but she will be the first to tell you that her greatest creations aren’t products, but her children.

As brilliant and driven as Amber is as an entrepreneur, she’s even better at being a mother. Being a mom was Amber’s true calling, and like so many people she has to juggle a work life balance while still finding more quality time to be with her children. It’s a challenge that moms all over the world face, but the way Amber described it at #MAWC2018 really resonated with a lot of people.

You don’t need to be a mom to really appreciate Amber’s powerful message at World Conference – which references the story from Nicole Johnson’s book The Invisible Woman. I had sent Amber an excerpt from this book because I always loved the way that Nicole describes the role we play as parents as being similar to that of the people who built the glorious cathedrals of Europe which have stood for hundreds and hundreds of years.

The construction of these Cathedrals took multiple lifetimes to finish, so none of the workers would ever see their work completed. The workers remained unknown, seeking not glory but rather the chance to contribute to something greater than themselves. Not only is this symbolic of motherhood, but also our entire business in general. It’s all about contributing to a greater cause and leaving a positive mark on the world and a legacy for others to remember.

I know Amber’s speech really struck a chord with me as well as many people in attendance at World Conference. We are all building great cathedrals together and while we may not see the arches and spires stretching toward heaven, we know we are leaving an indelible mark on the world with the UnFranchise Opportunity and the Shopping Annuity!

I’ve included below Amber’s amazing speech from World Conference as well as a few mini segments from within the speech. These are great items to review from time to time to recharge your batteries and remember the importance of your WHY and the dreams you are laying the foundation for through the UnFranchise. Together we are truly building something special!

Keep Growing!

-JR Ridinger







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