What if there was a tool that would find customers, sales and prospects for you? Better yet – what if it enabled those customers and prospects to find you? What if there was a magnet that attracted customers, additional sales and even prospects for the business to you? What if there was an application or tool that would recommend products that customers wanted to buy because it could figure out what they want and like? We already have it and it is amazing technology! Well, it does remain the best kept secret and people are just finding out about it, but we have it and it is live now. It is called ma Network (formerly ma Connect). It is a Facebook application that accesses the 450,000,000 Facebook users. Within a month it will also be on the ma Chatterbox social media hub so people can come over from Facebook and use it on Chatterbox with the Portal.

Before we even discuss the global culture, I think social media goes has an even greater effect on the way we do business. It levels the playing fields when it comes to communication, publishing, advertising, marketing and merchandizing. Tie that to blogging and e-commerce merchandizing and you have power. It challenges the old paradigm of mass marketing, mass media, and mass merchandizing, which is a system where you pay huge amounts to blast one message to everyone. It is very ineffective and very expensive and it is difficult to measure the results, because you really do not receive any data on who looked at the advertisement and then bought your product.