Why are some people and companies way behind the curve on social media while others are way ahead of it? Simply stated, whoever is not using social media is clearly being left behind.  Our new generation is made up of innovators, early adopters who are quick to respond and promote to their peers.  You are now being faced with the difficulty of selling a technology or the digital era to many who are still stuck in their old school ways.  This is not an easy task and by displaying passion and enthusiasm alone is not enough to convince them. So what do you have to do to convince your staff, prospects, marketing team or friends that social media is here to stay and they must use it?

If your co-workers, staff, or prospects do not see the value of utilizing social media why not sell it to your friends and family first? They will be the ones to promote you and support you, when it comes to anything and everything.  You may not see it now, but social media will envelop every part of your organization sooner or later. Keeping all this in mind, there is no single way of convincing co-workers, executives or your team to use social media, I prefer an approach that is more organic and concentrates on painting a visual picture for others and anyone can see the potential benefits for you and your business.