My friend fashion editor @bobbythomas describes @EvaLongoria 's earrings during #Emmys recap on NBC's Today morning show.

This is very exciting!  I love to see two very successful entrepreneurs and marketing geniuses work their magic not to mention they are both very talented. Recently our girl Kim Kardashian and my wife Loren Ridinger partnered to launch the uber glamour exclusive "Kim Kollection" line by Loren Jewels. This is what I call trouble! The dynamic beauties designed and selected from the best for you. Can't wait to see more.

A few week's ago, I talked about the Loren Jewels phenomenon that is sweeping Hollywood. The Loren Jewels phenomenon has taken to stratospheric proportions with recent press from InStyle.com, TMZ and JustJared among others on the Loren Jewels press section. To think, this idea really just sprung out of nowhere, friends getting together to relax, what a magic moment! Have you ever had this sort of experience happen?

As an entrepreneur, it is all about seizing the opportunity. Granted, sometimes it is difficult to do this on your own, that's why you need encouragement. A close friend, confidant or business partner will do the trick -- someone to help keep you motivated.  Sure, self-motivation will help drive and steer the engine, but that little boost of confidence that you gain from someone can be a big help. Think about it, where did you decide to attend school, what did you major in? Many of these answers are based around the people that influenced and encouraged you to succeed.

While you're working your way to the top, it is important to remember to keep that entrepreneurial spirit alive -- and to give back to the people that encouraged and motivated you to succeed.

With Father's Day approaching, I wanted to take the time to celebrate the men in our lives who have raised, inspired and guided us. Many of you may see your brother as your father or an uncle whomever it might be this is a special day of the year where we get to celebrate them and show them how much we love and appreciate them.  This Father's day I want to reward your father with a very special gift, one of my favorite pieces from the Loren Jewels collection; the diamond cross macramé bracelet.

To celebrate such this important day, I'm running a very special giveaway!  Entrants will have the chance to win one (1) Loren Jewels Macrame Cross bracelet (LJBR-389).

In order to enter this giveaway, please complete the following three (3) requirements and be sure you meet all of the contest rules:

1. Visit the Loren Jewels Facebook page and 'like/recommend' it to your friends.
2. Leave a comment on this post -- telling me in three (3) sentences, why your dad is the bravest, coolest and funniest person of all.
3. Once you've left a comment, send me an email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and include your name that you used to post your comment.

Keep growing and good luck!

JR

This blog article post and feature in Fashion Nerd  is indeed a wonderful tribute to Loren, Market America, Fashioncents .com (her famous blog) Motives,  Cellular Labs, Paid to Shop, and Loren Jewels. But more than that it is a real life story about the blossoming of an entrepreneur. I met Loren when she was 18 and took her under my spell, or  maybe was under hers, but  she embarked on a journey with me into the entrepreneurial jungle and she saw first hand what making it happen was all about and learned as she went. Loren has always been on board and played a significant supporting role in the growth in Market America along with the  corporate team. She has always been a prolific shopper an keenly aware of trends in fashion, glamour, beauty products,  and design. She also is pretty savvy when it comes to real estate.  I always knew that there had to be a way to capitalize on her shopping passion and prowess. There is no doubt that that has happened with the portal and the Paid to Shop program. It’s amazing when you can turn a passion, habit, or obsession into a profitable business model, but more than anything  she is an example of a entrepreneurial metamorphosis.

Loren and I just finished shooting an episode for an upcoming TV show with Larsa Pippen (wife of NBA legend and Hall of Fame inductee Scottie Pippen, and mother of four beautiful kids). Needless to say, Larsa is gorgeous and has an outrageous personality and confidence level. You certainly do not want to get in a bad-mouthing contest with her because she will slap you down verbally and mentally in a hilarious way.

The show itself is about high profile socialites, philanthropists, and entrepreneurial women and Larsa is the ringleader as one of the main characters. Loren and Larsa Pippen shot the episode on the Utopia III about promoting Loren Jewels, and how to brand Larsa and a sun protection line of products. Larsa is already a great supporter and customer of Loren, so the two are collaborating on products to be sold on the marketamerica.com Portal. They are also spotlighting them on the show and possibly introducing them at a convention to come later in the season.

This was an Amazing Contest! We received an overwhelming amount of responses and I want to thank you all for entering.

And the lucky winner is .... Sheronda Helton

Loren and Amber

Loren is the most caring and loving mom to Amber, but also an inspiration to other. She embraces our family and friends with love and care, will always go out of her way to make us happy, no matter the time of day she will be there for you if you need her, she is our rock and our heart. Just like Loren, there are many many mom's who she has inspired and I wanted to share this special interview from Mom Snob with all of you.

~Keep Growing JR

Lorenjewels is a great example of entrepreneurialism. Just three months ago, my wife, Loren Ridinger, inspired by Hollywood glamour, created a jewelry collection for the everyday fashion-forward modern woman that can be worn during the daytime or at night.  The opportunity really happened by accident though -- we happened to be out with our good friend, Jennifer Lopez, and got on the topic of jewelry.  Just a little over 3 months later,  Loren Jewels was born and has since been featured throughout a number of major national publications. It has even been worn by a number of Hollywood celebrities like Kim Kardashian, Eva Longoria Parker, Alicia Keys, Jennifer Lopez, Khloe Kardashian, Kris Jenner, Jaime Presley and Marc Anthony among others. In fact, Loren Jewels has also graced the following publications -- InStyle Magazine, US Weekly Magazine, Miami Magazine, Life & Style Magazine, most recent in People en Espanol magazine.

Check out this great video from the People en Espanol photo shoot -- where everyone on the cover is wearing Loren Jewels!

To celebrate such a momentous occasion, I'm running a very special giveaway!  Entrants will have the chance to win one (1) Loren Jewels Macrame bracelet (LJBR-485).

In order to enter this giveaway, please complete the following four (4) requirements and be sure you meet all of the contest rules:

1. Visit the Loren Jewels Facebook page and 'like/recommend' it to your friends.
2. Visit the Loren Jewels website and pick out your favorite piece.
3. Leave a comment on this post -- telling me which Loren Jewels piece is your favorite and why.
4. Send me an email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and include your username that you used to post your comment.

Note: Even if you don't win, you're still a winner! Everyone that enter's the giveaway can use the exclusive coupon code BLING on LorenJewels.com when they checkout to save an additional 20% off their purchase!*

*Coupon only valid on LorenJewels.com. Discount code not valid on the following pieces: LJBR-1729, LJBR-1499, LJBR-940, LJBR-1744, LJBR-1744, LJBR-1904, LJBR-1213H, LJBR-1835, LJBR-1795, LJBR-216, LJBR-1721, LJBR-389, LJBR-1871, LJBR-195, LJBR-1237, LJBR-1731

Keep growing and good luck!

JR

My wife Loren, recently launched the Loren Jewels collection an avant-garde, elegant & luxury collection that has received the attention of A-lister celebrities and prominent buyers nationwide not too mention it's the buzz in the media right now. This is a very good example of a "successful" event for Loren and her team whom worked very hard the past few weeks preparing for their first preview of the Loren Jewels trunk show. Among the hundred + VIPS were: Alejandro Sanz, Khloe and Kourtney Kardashian, Alicia Piazza, Mary Jo Floyd, Giselle Blondet, Travis McCoy, Paulina Rubio and Nicolas Vallejo.

Here is a a press clipping from www.miamisocialholic.com. What a great night! I also recommend you to check out her jewelry collection at www.lorenjewels.com

Last night my wife Loren with Miami Magazine hosted and introduced her new jewelry collection (Loren Jewels) to a fashionable crowd of celebrities, buyers, socialites and trendsetters. Some of the attendees included our good friends Alejandro Sanz with his girlfriend Raquel, Alicia Piazza, Mary Floyd, Katrina Campins and our favorite reality TV stars Khloe and Kourtney Kardashian who also to filmed a portion of their show during the event.