19 April 2010
How Does Social Media Reflect Our Globalized Culture?
Before we even discuss the global culture, I think social media goes has an even greater effect on the way we do business. It levels the playing fields when it comes to communication, publishing, advertising, marketing and merchandizing. Tie that to blogging and e-commerce merchandizing and you have power. It challenges the old paradigm of mass marketing, mass media, and mass merchandizing, which is a system where you pay huge amounts to blast one message to everyone. It is very ineffective and very expensive and it is difficult to measure the results, because you really do not receive any data on who looked at the advertisement and then bought your product.
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10 Questions by JR Ridinger
