Simon Sinek http://www.youtube.com/watch?v=qp0HIF3SfI4
"Every great leader/organization knows WHAT they do, some know HOW they do it, but very few know WHY (their purpose, their cause, their belief, why their organization exists, why they get out of bed in the morning). Communications starting with the WHY, then HOW, then WHAT explains why some organizations/people are able to inspire and others don't. The inspired leaders/organizations regardless of their size or industry all think, act, and communicate starting with a clear purpose, cause and belief. " ~Simon Sinek
The worlds simplest idea explains why things are the way they are. At the center of everything we do is the reason why. If you understand and communicate the why it makes all the difference. Market America is simply making things bigger, better, faster, and easier to change the way people shop and change the economic paradigm where anyone can become financially independent by creating our own economy. The worlds simplest idea explains why Market America will not and cannot fail.
Market America is simply making things bigger, better, faster, and easier to change the way people shop and change the economic paradigm where anyone can become financially independent by creating our own economy.
Most all conversations with regard to information about what we (Market America) do is with the “what” and the “how” and not the “why.” Take a moment and think about this. We have all been guilty at some point in presenting the business (showing the plan) or the products by talking about the “what” and the “how” first, rather than emphasizing and communicating the “why”.
"People don't buy what you do, they buy why you do it." Simon Sinek Why are you an UnFranchise owner? Why did you choose the 2-3 year plan over the 45 year plan? Why are you embracing Market America's new technologies and initiatives (ie. Social media, IBV requirements, ‘Invite Friends’ Tool,)?
The goal is not to sell people who need what you have. The goal is to sell to people who believe in what you believe."
"If you talk about what you believe, you will attract others who believe what you believe." Think about the 45 year plan vs. the 2-3 year plan. The truth is that some people are comfortably miserable and are simply not willing to do the things that it takes to get the things that they want. Some people simply do not qualify for the business. If you believe in the 2-3 year plan and communicate the ‘why’ behind the company and your purpose, you will attract others with the same belief.
"We follow those who lead, not for them but for ourselves." ~ Simon Sinek By following Market America’s leadership and implementing the proven tasks and activities of the UnFranchise business, you will secure your future with time and financial freedom. Do it for yourself!
I was recently in New York City speaking to a group of entrepreneurs when I experienced an example of the world's simplest idea. It was exciting to witness the enthusiasm from everyone after realizing the WHY behind Market America's newest initiatives, specifically the Advertising Bonus Pool and the Cyber searching/recruiting efforts and how they relate and are synergistic with the IBV requirements.
Market America is paying individual entrepreneurs from the revenue being generated from advertising. There is a continued increase in advertising revenue from efforts to drive more traffic, create an addictive user experience, and convert more sales. This revenue will be paid to those people who simply satisfy simple objectives (all of which should be being satisfied anyway to grow the business)
There has been an experiential migration and awakening since the International Convention when the new initiatives (advertising bonus pool, cyber searching/recruiting, SEO and SEM, eight pumps/initiatives*) were first announced. The awakenings and realizations continued at the Advisory Council social media/technology conference and then with the Special Business Building Seminar in New York.
At the Special Business Building Seminar along with Elizabeth Weber, Jim Winkler and Keith Doyle, I logically explained the reasons WHY behind the IBV requirements. It was immediately apparent how quickly and easily the group understood and embraced the tasks and activities! This is all because of the world’s simplest idea...being clear and communicating the Why behind the plan.
Think about this…
Market America is becoming more and more attractive for advertisers due to our growing traffic and loyal consumer base. The revenue that is being generated is from Adsense and paid advertisements for banners on the web portal and other Market America web sites. The advertising revenue that Market America is generating is being accumulated in an Advertising Bonus Pool.
The more people who satisfy the IBV requirements, the more BV, IBV and retail profits will be earned. Furthermore, because of the increased traffic and conversions, the more advertising revenue will be generated. The more advertising revenue that is generated the more Bonus IBV will be assigned! So, for those of you that satisfy the IBV month-to-month accrual requirements (starting October 2 for three consecutive months) you qualify! Not only will you qualify for the Bonus IBV but will be eligible to receive cyber searching/recruiting leads! Think even further...by duplicating the IBV requirements with your organization, all of the new found Bonus IBV flows up the organization resulting in bigger IBV commissions!!
This opens a new chapter of Market America’s evolution. Every once in a while there is a time when everything comes together and this is it. All of the new technologies and programs starting with the Paid to Shop program with maCashback to the eight pumps/initiatives* being developed and made available all work together synergistically to create an amazing result and are game changers forever. People across the country are experiencing filling the funnel and shaking the bean jar from Market America’s newest technologies and social media. The eight initiatives makes satisfying the criteria almost automatic, to the point that you almost need to try NOT to do it.
Over the past few months we have stressed the importance of merging the old proven principles, techniques and fundamentals with new technologies in order to take the business to the next level. The fundamentals of one-to-one marketing (matching products to people and people to products) remain the exact same as they’ve been since the inception of the company. But now, with the explosion of activity over social networks we’ve implemented technology that allows UnFranchise owners to build the business easier than ever. With maNetwork, maChatterbox, maMobile and many other services, customer managers have access to hundreds of millions of new customers and potential business partners!
Market America is simply making things bigger, better, faster, and easier to change the way people shop and change the economic paradigm where anyone can become financially independent by creating our own economy.
A human being can understand any who, what, when, where, and how, provided he/she understands the why.
It is the difference between us and other companies and why some people get it and succeed and others take longer or miss the tidal wave of growth. It is a new revolution and we are leading the parade. It all begins with WHY we do it.
Market America has a growing global community of entrepreneurs who own their UnFranchise business. They are equipped with their very own web portal and everyone is economically connected resulting in an environment where by supporting someone else to succeed – it ensures your success.
This is a paradigm shifting company that is clear and will continue to communicate its why first, then how, then what.
What is your why? JR's Gala Address: http://blog.marketamerica.com/blog/jr-ridinger-gala-address/ __________________________________________________________________________ *The eight initiatives or pumps we are priming to make it Bigger, Better, Faster and Easier and to merge the old with the new: 1. Online Shopping List Wizard is in place and running. This combines the old with the new. It allows you to show someone what they are shopping for or buy regularly and how much they will save. It doesn’t cost them anything. They are able to transfer dollars they are already spending to the Portal and save money. The tool is a wizard that finds the product on the Portal and converts it into an order. They can even put it on auto-ship. 2. Higher cash back program with more ma® product limited-time and limited-quantity deals, as well as special Partner Store deals like Back-to-School and weekly increased cashback promotions marketed and promulgated in the field, and more prominent on the Web Portal. This entices more people to jump onboard immediately. 3. Getting more people in the field using the Invite Friends tool and inviting all their friends to their Portal. We are conducting a massive campaign and structured program to make this happen. 4. Social media and SEO/SEM campaigns kicking into high gear. (Distributors promoting their Portals, ma getting more leads using SEO/SEM and social media program rocking.) 5. Create and put in place a program to convert more existing customers to shop from the Web Portal called the Client Privilege Program. The purpose of the Client Privilege Program is to take loyal, repeat customers who you serve face-to-face and incentivize them to shop on your portal for the ma products they love by offering: · Free or reduced shipping · Discounted retail prices · Percentage discounts of orders at a certain amount · Specific promo codes to be used on the portal for ma-products · Possible Flat fee shipping with pre paid membership concept 6. Real-time or near-time assignment of IBV from Partner Stores. Imagine what this does for you. Plus you will receive reports enabling you to strategically place the IBV like you do with BV. 7. CRM tool working in conjunction with the lead generation program, pumping out a minimum number of leads. This increases the results by guiding and tracking what is done with a prospect, plus providing your organization hundreds of leads. 8. Associate PC program humming thanks to customers using widgets, banner share, Invite Friends tool, etc. This allows you to get everyone not in Market America to sell products for you and to offer their people to get paid to shop while they earn the .5 percent on their invites while you get the customers and the BV or IBV! Andrew Weissman
