Music and Lifestyle Merchandizing will be the Major Marketing Platform of the Future!
Lifestyle marketing is genius! It taps into one of the most powerful influencers in the world: MUSIC! People will always love and buy music – in fact, the music people buy, and the artists they identify with help define who they are. When a consumer visits a site to listen to and purchase music, you have someone who not only likes and identifies with the artist, but someone who wants to be like the artist.
A great way to capitalize on this is to fill the page where you purchase and download the music with additional items related to the artist that enrich the music purchasing experience. Adding relevant content and magnetic merchandise would have a tremendous impact, especially with content such as: concert tickets, tours, videos, memorabilia, merchandise, other music by the artist, similar artists, emerging Conquer artists, and artist-branded products like cologne, perfume, vitamins, their brand of isotonic formula accessories, jewelry, handbags, and clothing.
What about the name brands or designers that the artists wear? Even electronics, gadgets, appliances, exercise equipment, instruments, tools, cars, bicycles, skis or snow boards, books, etc. - the merchandizing possibilities are almost limitless. Imagine clicking on a picture of the artist with what they wear or use, and as you hover your cursor over the different items it displays information related to the product(s) like in ShopBox, and click to put it in the one cart.
People want to be like and live like their favorite artists, icons, stars, or celebrities – so they are automatically more inclined to buy the items associated with them. They want the lifestyle. This is why LIFESTYLE MARKETING or MERCHANDISING works!
You have just seen how difficult it is to put a universal shopping cart together, with global intuitive-narrowing search, remembering the customer, and providing turn-key ecommerce and processing an order over numerous vendors/merchants, with thousands of vendors and 35 million products. That would be extremely difficult if not impossible for someone else to duplicate on their own.
We already have the assets and platform! Even companies like Universal Music Group can’t pull this off - they actually asked us to do it! In fact, all 4 major music labels gave us their libraries licenses to less 15 million mainstream songs with a rev share as big as iTunes because of what we have. Normally that would cost millions! That should raise an eyebrow or two!
The bottom line is that music and entertainment naturally help sell products. Just like click and order replaces brick and mortar, so will music and entertainment replace the need for mass media advertising and distribution with lifestyle marketing and merchandizing. It’s all about one to one marketing - the heart and soul of social commerce and shopping. Just think about it for a minute.
It goes far beyond this with Conquer Entertainment and Market America. We not only have an internet-cyberspace presence, but people power and a real monetized community.
The American Idol syndrome demonstrates people’s desire to identify and discover new talent and stars. The traditional model of becoming a star through a label is not only challenged but over. It is an antiquated system, and in many ways treats the artists as indentured servants. The Soulja Boy, Justin Bieber, Lil Wayne phenomenon represents the new paradigm.
There are tens of thousands of artists that are looking for a way to finance their dreams , remain independent, distribute their music, and put themselves on the map. Conquer and 3.0 not only provides an internet site and platform to do that, but listeners will also be able to discover emerging artists like the mainstream stars they love.
Artists have loyal fan bases that are passionate about them and want to see the unlabeled independent artist make it. What if they could fund their music dream and passion through shopping for the same products they already buy - but at a discount, with free shipping and Cashback? It’s called transfer buying and it doesn’t cost them a dime – rather it saves them money while supporting their favorite artists with an income.
Simultaneously the artists can sell music not only to their own fan base, but though cyberspace and the MA community of UFO’s and customers. The artist is set up in the Established Artist program which puts them and their fans in the MPCP like an NPO. This is incredible and can bring thousands of PC’s and distributors into the business quickly.
Not only that, but once again we have lifestyle merchandizing around the Conquer artists, driving more sales to a dedicated and loyal audience. This is all dynamically and ingeniously driven and supported by the Conquer 3.0 systems of fans as PCs or distributors, Artists as ULO’s, CADs that promote and run the artists and fans in the MPCP. That all ties into a line of partnership in the MPCP, giving all the UFO’s in line a financial interest in the action, essentially incentivizing their interest and support. This establishes a new Market America University major similar to Motives, nutriMetrics, WebCenters, or Transitions.
The Bottom line is simple - it attracts new demographics, is GenY centric, sells music, sells products, drives traffic, and transforms large fan bases into customer bases and distributor/UFO organization. I call it musical economic genius.
This will redefine how music is distributed and monetized, and be the new “Unlabel” platform to discover artists and ultimately help them make it!
