When Market America had grown to a few hundred million in sales per year and was very profitable but reaching the middle ages also make you look at your life and what you want to do. I hoped to include more yachting and travel and to enjoy my daughters and fly high but cruise a little more and maybe not get up as early and go to bed as late. Maybe even put it on auto pilot once in a while because we have such a strong corporate team with depth and a strong field organizations of UFO’s (Unfranchise Owners) making stable and significant residual incomes. I always berated her about buying other brands of cosmetics, skin care, beauty products, or shopping on other sites. Her rebuttal was two fold: I like this product and what it does or how it works. I would jump all over that . If you like it more than we should make like that or even better and sell it—that’s what it all about. So she modified her response to –I am checking out---I am the testing lab – and I will come out with a better line some day. I do not know what got into her, but one day the marketing genius in her woke up. She started creating and making it happen, not only developing better products, better web sites, but better marketing campaigns, publicity and blogs. She would share thoughts and ideas a or products with celebrity friends and they would fall in love with it. I always called her the Martha Steward or Anta Winters (Vogue) of Internet marketing especially with fashion --because she knew what she was talking about when it came to products and shopping. She looks at everything on the internet shopping and sites and pages through hundreds of magazines each month and she know’s what ‘s in the stores as well as what is next. She actually became a trend setter after a while and I would see her do things with clothes (combinations or modifications or cosmetic or nail colors) that the fashion industry followed (she did it before it hit). Well the genius woke up and she is not only passionate but a tornado when it comes to making things happen. She became a marketing stealth, the marketing giant and genius in her was fully awake and wild with excitement. No sooner does she get one project off the ground and she is birthing another one. Reminds me of myself, as a chuckle and dry my watering eyes, forget any sleep or auto pilot thoughts, we were going into orbit or going to the moon now! You had better get it done and get on board or get out her way. She is a lazy person's worse night mare and a dumb person’s (someone who refuses to think ahead ) nemeses.
She is driven, fun, passionate, insightful and sometimes a little crazy, but a true entrepreneur and marketer. Well, got what I asked for. The student learned it and became it and is now the teacher. I am so pleased and proud to see people recognizing that and so many blogs and magazines writing about her. This one by Glamour Nerd is especially good and I wanted to share it with you because it captures what she has become. It’s all about the joy off the journey and growing! There is NEVER a dull moment with Loren Ridinger!
~Keep Growing JR
To view Loren's article log on to www.glamournerd.com
