About JR Ridinger

Ever wonder what inside the mind of Internet mogul and CEO of Market America Jr Ridinger?  Beingjrridinger.com is a business entrepreneurial site that seeks to educate aspiring and established business owners on business, leadership & management, success, social media and relevant issues in today’s business world. Entrepreneurs turn to beingjrridinger.com to seek advice, discuss relevant issues, business and new social media trends. Additionally readers get to follow JR on his journey to the top with his companies Marketamerica.com and shop.com

About Market America

Serious about owning your own business?  As the President & CEO of Internet retailer, Market America, let me teach you how to create an ongoing income.  Through revolutionary technology and the power of people, I have helped thousands of entrepreneurs build successful businesses across the globe.

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11 April 2010

The Power of Words

Written by JR Ridinger

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JR How Did you Develop Such an Extensive Vocabulary?

I have always been an effective communicator and persuasive speaker (so I am told). I have always had a fascination with words and see them as tools that can be used to more effectively express a concept. Additionally, my liberal arts college education nurtured that passion. It is a broad style of education, requiring a lot of reading, writing and research, across a wide spectrum of intellectual disciplines. It cultivates logical thinking, cultural-historical insight and expressive communication.

Fundamentally, you know a lot about a little and a little about a lot, so you can speak somewhat intelligently about almost any subject. When most people hear a word that they do not know, they skip over it and end up losing a little of the meaning of what they are reading or hearing. To the contrary, I see the word as a possible gem to better describe something. I am quick to look it up and contemplate the context in which it was used. I then try to find a way to apply it in my own communications. Do not use “big words” just to use them. I use them to better describe a concept or to sell an idea. I see vocabulary as a toolbox or a painter’s pallet. The more hues, shades, tints and tones I have, the better and more impactful picture I can paint. So I have these tools in my toolbox when needed or these colors on my pallet for when I want to use them to paint a more vivid picture. The better I can communicate, the more effective I am at reaching the listener or reader and getting their mind to “spark.” Words stimulate thought and affect perception. I am trying to be more expressive to communicate a more finely tuned meaning, and help the recipient of my message achieve a more clear understanding of what I am saying. Oddly enough, as skilled as I am at communicating and expanding my vocabulary, I am not the most proficient speller. The concept of what I am attempting to express or communicate is so important to me that I don’t pay attention to spelling and often misspell the words I am using. Thank God for spell check! I need to use it more often. There is also the issue of typing text with a small keyboard while having fat thumbs! Combine the two issues and sometimes I can’t read what I wrote. Then the vocabulary and effective communication go out the window. Notice that I didn’t use any stimulating vocabulary in this answer! Keeping the message simple and on point is always the goal — using not big words for vocabulary’s sake. J J

 

Last modified on 24 April 2010
JR Ridinger

JR Ridinger

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