About JR Ridinger

Ever wonder what inside the mind of Internet mogul and CEO of Market America Jr Ridinger?  Beingjrridinger.com is a business entrepreneurial site that seeks to educate aspiring and established business owners on business, leadership & management, success, social media and relevant issues in today’s business world. Entrepreneurs turn to beingjrridinger.com to seek advice, discuss relevant issues, business and new social media trends. Additionally readers get to follow JR on his journey to the top with his companies Marketamerica.com and shop.com

About Market America

Serious about owning your own business?  As the President & CEO of Internet retailer, Market America, let me teach you how to create an ongoing income.  Through revolutionary technology and the power of people, I have helped thousands of entrepreneurs build successful businesses across the globe.

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23 March 2010

Have Any of Your Businesses Failed if So How Many?

Written by JR Ridinger

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Success and failure are relative things. If someone exits a business, what determines if they succeeded? How does one win or loss play into the next win or loss, and do wins or losses count if in the overall scheme of things that person is way ahead. For instance, someone exits a business and sells it after two years because it isn’t making money. Let’s say that person has no substantial financial gain to show for it. So how can that be rated or categorized — smart and successful for getting out with their money before a taking a big hit?

I believe the correct answer is that it depends on how a person cashes in on the experience. If someone learns from the experience gained and parlays it into a bigger success — that person was successful. I do not believe in failures — only experiences that can always be turned into greater success. On the other hand, what if someone loses a small amount of money in a couple experiences, but ends up make hundreds of millions in the next as a result of what that person learned or ideas that were born out of the experience?  In the big picture, they became a huge success and those experiences contributed to it.The answer to the question is that I never lost money, but I paid for my experience and insight with two types of experiences:

  1. Companies I was a stakeholder in that went out of business and I lost my stake or investment in time, but I did not have control of, and
  2. A couple ventures that I started in marketing products that I absorbed into other enterprises or just shut down and liquidated.To me they were losses, on the surface. The only big losses I had were in investments in business that I did not control or start (the number is in the millions). It made me tougher, wiser and more cautious. I cashed in on those experiences and learned from them — ended up making hundreds of millions as a result. That’s why I believe the best investment is to invest in myself. If a business can’t carry itself on its own cash flow or if there is no definitive plan to liquidate the expense and become profitable — it probably isn’t worth the effort and will lose in the end if it is financed.

Last modified on 23 March 2010
JR Ridinger

JR Ridinger

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